Many people are already aware of how beneficial social media might be to their business. Many businesses have taken advantage of it in the last decade to enhance earnings, and hundreds of research on usage and company success have cemented its position.
Social media has become an inescapable feature of our lives, and as a result, it is quite powerful. With the vast majority of the country’s people now using social media, it is impossible to ignore.
During a pandemic, when more people are online and considering moving, real estate social media couldn’t be more essential.
When real estate businesses begin, they typically concentrate on a few marketing methods, with many leaning more toward the traditional end of the spectrum.
There’s a reason why agents rely on these approaches, from letterbox drops to becoming a part of the neighbourhood and making hundreds of prospecting phone calls. It’s because they work.
Door-knocking, newspaper advertisements, sponsoring local sports teams, and database dialling all have their place, but there’s no doubting that social media platforms like Facebook offer a treasure trove of information that could be tapped into. This implies that sponsored advertising on the platform, when done correctly, can result in significant savings.
You may apply restrictions to your Facebook ads by targeting them to a certain location or based on a user’s spending habits, hobbies, marital status, household income, and more.
You could remarket to people who have previously visited certain pages and even build custom audiences by importing email lists if you use the correct tracking on your site.
Have you kept track of the number of people who have recently visited open houses on your website? Import their emails and display current listings in response to them.
Do you have a lot of potential sellers to impress? In order to get more appraisals, you may use advertising that emphasises your expertise, such as informative material on how to prepare a property for sale or a direct response ad that shows recent results.